Research: Transforming Business Processes with Generative AI: A Focus on Culture, Innovation, and Dynamic Capabilities

A research conducted within the Oxford University course in Strategy and Innovation, delves into GenAI's current status, emphasizing the role of Culture, Innovation, and Dynamic Capabilities in its adoption. Unlike traditional studies, this research explores how leadership and values influence GenAI integration. GenAI streamlines tasks like customer service and personalization, enhancing business efficiency. Embracing GenAI strategically with a focus on culture and dynamic capabilities is key to unlocking its full potential in reshaping business processes. It is possible to review the findings and apply ad-hoc frameworks to your business.